Where the 30% goes
Sell a gamepass or dev product on Roblox and the platform keeps roughly 30% of the sticker price; you keep 70% in Robux. Group sales add another layer of group payouts, but the base 70/30 split is the number to plan pricing around — a 100 Robux shirt pays its creator 70 before any group split.
From Robux to real money
DevEx converts earned Robux to dollars at a rate Roblox sets and revises (about $0.0035 per Robux at the time of writing — check the current rate before planning around it). There's a minimum cash-out balance and an account-verification bar, so treat the DevEx figure as a planning number, not a paycheck. The calculator uses the default rate and shows the math at the current value.
Pricing psychology in Robux
Robux buy in round bundles but sell at psychological breakpoints (99, 499, 999) because players price-compare in the currency they have. Run candidate prices through the calculator and remember fee rounding: the platform rounds in Roblox's favor on odd prices, so clean numbers usually preserve your margin better.
